Harnessing the power of film

At Cinelan we produce and distribute authentic, insightful and inspiring short film programs that viewers rally around. These powerful, heartfelt stories worth experiencing, discussing, and sharing provide the foundation for connecting our partners with engaged global audiences. And that’s only the beginning…

What We Do
What is life but the angle of vision? Ralph Waldo Emerson

Influence. Impact. Scale.

Cinelan programs reach far beyond where conventional marketing and awareness campaigns can go. Using original films produced by award-winning filmmakers—in their own voice and style—we engage and mobilize audiences around issues and ideas, inspiring them to action.

Authenticity is inherent and cannot be manufactured. Therefore our films are developed along themes that are simultaneously important and relevant to our clients, while always remaining editorially pure. 

Through worldwide distribution, earned media and promotion of the films across multiple platforms both online and offline, including world-class events and film festivals, we drive views of our content among deeply engaged influential audiences, activating social media and elevating the conversation around subjects consistent with our partners' key objectives and mission.
Artists in various fields are always the first to discover how to enable one medium or to release the power of another. Marshall McLuhan

Great content. Now what?

At Cinelan, we know that in order for content to be seen as great, it has to be seen. And to connect with audiences through films, those films need highly specialized marketing and distribution.

That’s why our distribution partners and affiliates represent the best in online video destinations, social media, broadcast, cable/VOD, and theatrical, as well as deep, longstanding relationships with the world’s most prestigious film festivals. This is how we ensure that in addition to mainstream viewership, our audiences comprise a mix of today’s leading influencers, including film mavens, creatives, educators, students, journalists, and other important social media drivers.

Now imagine how Cinelan's content and partnerships can build a meaningful audience for you.
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If you give an audience a chance they will do half your acting for you. Katharine Hepburn

Changing the world, one innovation at a time

GE FOCUS FORWARD—Short Films, Big Ideas, is a multi-dimensional integrated brand campaign executed with precision across the globe during 2012 and 2013. At its core, GE FOCUS FORWARD is a series of 30, three-minute films created by Oscar, Emmy and festival award-winning documentarians like Alex Gibney, Steve James, Jessica Yu, Morgan Spurlock, Stanley Nelson, Albert Maysles and Leslie Iwerks. The films are 100% authentic, and communicate the GE brand message by telling stories about people who are innovators working to make the world a better place. These are true stories of exceptional people and world-changing ideas that are impacting the course of human development and improving our lives.

Each short film received a world premiere screening at a major international film festival beginning at Sundance 2012, then Berlinale Talent Campus, Tribeca, Los Angeles Film Festival, Melbourne International Film Festival, Busan International Film Festival (South Korea), Mostra in Sao Paulo, Brazil, International Documentary Festival of Amsterdam, Guangzhou International Documentary Festival 2012, Dubai International Film Festival 2012 and then coming full circle to Sundance 2013.

Each film was launched online via Vimeo for simultaneous activation day-and-date with its world premiere at an international film festival. With huge buzz from savvy social media and PR campaigns integrating the networks of each filmmaker, film subject and GE across relevant audiences, the films have generated more than 100 million shares from over 150 countries around the world on Vimeo alone.

Simultaneously, GE FOCUS FORWARD launched the richest competition ever for short-form non-fiction films. Using the same brief given to our 30 commissioned filmmakers, the GE FOCUS FORWARD filmmaker competition drew over 500 entries from 69 countries. The 5 winners were announced at Sundance 2013 and awarded $200,000.00 in cash prizes and their films have already drawn millions of additional views online.

Total media impressions for GE FOCUS FORWARD have exceeded 2.5 billion and theatrical, TV-VOD and further online distribution efforts of the completed content set are ongoing through 2014 and beyond.

The one who tells the stories rules the world. American Indian Proverb, Hopi Tribe

Content that amazes, amuses, and engages

A team of film & media experts

We share with our creative partners a passion for authentic and humanizing projects. Our unique experience and perspective allow us to collaborate more effectively to produce works of vision, integrity, and weight, that have local relevance and global impact.

Our team

Cinelan’s management team has collectively been at the forefront of brand architecture and specialized media for decades; specifically curating, developing, producing, and distributing content—including shorts, Web serials, and feature films—for established and emerging media platforms. We have developed global film and marketing campaigns for companies such as ABC-TV, Apple, Coca-Cola, GE, Getty Images, General Motors, Microsoft, MasterCard, Nike, Panasonic, P&G, SAP, Pfizer, and Sony.


Douglas is an advertising and content development executive with over 15 years of experience in global brand building. He spent 10 years in account management and strategy for advertising agencies including Grey Advertising and FCB before moving into entertainment production and distribution. He has been responsible for delivering domestic and international film, TV, print, outdoor, online, event sponsorship, mobile, social media and experiential campaigns for clients including GE, Pfizer, P&G, Dodge, Kohler and IKEA.

Douglas Dicconson


Nelly Petit specializes in film marketing, digital content distribution, and social media for business. With more than 10 years of experience she has held key positions at pioneering grass roots marketing agency DSL Global Event Marketing, and international film and technology start ups Babelgum and ConditionOne. In 2010, Nelly was the primary sponsorship liaison for Morgan Spurlock’s feature film “Pom Wonderful Presents the Greatest Movie Ever Sold”.

Nelly Petit


Damon Smith is a New York–based curator (FOCUS FORWARD, Project: New Cinephilia) and film producer with ten years’ experience in multimedia projects and new-media ventures, including at Babel Networks US, where he was Head of Programming for Film & Animation. He is also a widely published writer and cultural critic (Time Out New York, The Boston Globe, Reverse Shot) and contributing editor of Filmmaker Magazine.

Damon Smith


Karol is an Austrian-born American entrepreneur and media industry innovator with broad motion picture, broadcast, publishing, event and Internet backgrounds. Karol co-founded FILMMAKER Magazine, RES Magazine, indiewire.com, conditionone.com, Hackateer Ventures, and Cinelan. He has produced multiple award-winning films and television programs, and most recently collaborated on "AS I AM: The Life and Times of DJ AM", “Big Easy Express”, and “Sing Your Song”, and is a producer on “Homme Less”, Drawing The Tiger”, This Is Congo”, Journey To Jah, “Smash & Grab: The Story of The Pink Panthers”, and the 2012 Academy Award Nominee “Hell and Back Again”.

Karol Martesko-Fenster


Morgan Spurlock is a New York- based writer, director and producer. His first film, Super Size Me, premiered at the Sundance Film Festival in 2004, winning Best Directing honors and went on to win the Writers Guild of America best documentary screenplay award and receive an Academy Award nomination for best feature documentary. Since then he has directed, produced and distributed film and TV projects, including the WGA Award-winning and Emmy nominated The Simpsons 20th Anniversary Special: In 3-D! On Ice!, Freakonomics and POM Wonderful Presents: The Greatest Movie Ever Sold. 2013’s One Direction: This Is Us , opened number 1 at the box office and grossed $67 million worldwide, Morgan recently completed the second season of Inside Man for CNN.

Morgan Spurlock


David Laks is a successful entrepreneur with more than 30 years of marketing, finance, and operations experience. After founding and leading six successful businesses including pioneering grass roots marketing agency DSL Global Event Marketing and early technology start up LoJack of New Jersey, David has been focused on the film and online content industry since launching Cinelan in 2007.

David Laks


Alex has worked in various capacities in the entertainment business over the past seven years, including talent management, concert production, live event promotion and PR strategy. She has helped produce events throughout the US and UK. Alex was a key player in the launch of Rufus Wainwright’s Blackout Sabbath project in 2008, and served as associate producer of the hit improvised musical comedy Baby Wants Candy at the Edinburgh Fringe Festival in 2011.

Alexandra Rosen


Ted Lambert is a writer, producer, and director who has worked as an arts journalist, Web and magazine editor, and corporate liaison for various film and television projects. His writing has appeared in The New York Times, The Boston Globe, Men's Fitness, and Blender magazine, among others. Before joining Cinelan, he was Editor-in-Chief at the international Web TV hub Babelgum.

Ted Lambert

Advisory Board

The esteemed members of our advisory board offer invaluable guidance from their combined decades of strategic innovation in the creative arts.

Michelle Byrd is a veteran of running media-based non-profit organizations, including Games for Change for three years and IFP for 12. She is currently the principal of Run It By Byrd, a media consulting firm. She is a recipient of the “Made in New York” Career Achievement Award and sits on the board of The Adrienne Shelly Foundation and the Advisory Board for Women at NBCUniversal.

Michelle Byrd


Danielle Dardashti – Emmy award-winner, author, media executive, and former TV reporter – is Founder and Principal Advisor at dash. a consulting firm specializing in branded entertainment. Danielle, who is on the board of New York Women in Communications, has held senior business development roles at Tribune Publishing, Meredith Corporation, IKA Collective, and Magnet Media. She began her career as a news reporter in Ohio, the Carolinas, and Atlanta. She has produced and written six documentaries about children’s social and emotional issues, and has received several awards, including an Emmy, a Telly, and a Parents' Choice. Danielle is also the co-author of two books for parents & educators.

Danielle Dardashti


Xan Parker is a seasoned documentary and branded content producer. Working with a regular stable of award-winning producers, directors and editors, she turns out dozens of branded content pieces, short films, PSAs and commercials each year, for corporate and non-profit clients. Along with her shorts, her film and television producing credits – with CNN Films, HBO, Sundance Channel, Participant Media, PBS, Oxygen, Lifetime and Criterion – have earned a Columbia-duPont Award, Academy Award and IDA nominations, a Webby Award, recognition from Sundance Tribeca Film Festivals, and other accolades.

Xan Parker


Joe Cantwell is an entrepreneur, investor and independent film & TV producer based in Washington, D.C. He was a senior executive at Authentic Entertainment, Starz Entertainment, AOL and Bravo Networks, where he was one of the founding executives of the Independent Film Channel (IFC). His consumer media services have earned Emmy nominations and numerous industry awards. He is an advisory board member of Gran Fondo National Championship Series, LLC and the DocuWest Film Festival.

Joe Cantwell


Jeff DeJoseph is a pioneer and recognized leader in the fields of brand planning, agency management and entertainment marketing. His perspective on marketing and culture is based on a uniquely faceted set of experiences working on seminal brands with some of the most important and influential forces of modern marketing. As chairman and chief executive officer of ConstellationNY, LLC he runs a leading Business-to-Business marketing services company providing growth strategies that use branding, communications and content solutions for diversified industrials, financial services, pharmaceutical and media clients.

Jeff DeJoseph


Scott Macaulay is a New York-based producer and the Editor-in-Chief of Filmmaker Magazine, the leading American magazine devoted to independent film. As a producer, with his partner, Robin O’Hara and his production company, Forensic Films, Macaulay has produced or executive produced many award-winning features.

Scott Macaulay


Jack Myers is an Academy and Emmy Award- nominated and Peabody Award-winning producer, author of four books, and founder of multiple mentoring organizations. He is a media ecologist whose media industry economic reports are read by more than 20,000 executives each week.

Jack Myers

Our Filmmakers

Cinelan’s world-renowned directors include some of the most celebrated filmmakers working today, including multiple Sundance, Oscar and Emmy Award winners.

Jessica Yu (Last Call at the Oasis)


Ross Kauffman (Born Into Brothels)


Steve James (Hoop Dreams)


Fredrik Gertten (Big Boys Gone Bananas!*)


Leslie Iwerks (The Pixar Story)


Alex Gibney (Taxi to the Dark Side)


Michèle Ohayon (Colors Straight Up)


Victor Kossakovsky (¡Vivan las Antipodas!)


Nelson George (Brooklyn Boheme)


Kief Davidson (Open Heart)


Lucy Walker (The Crash Reel)


Stanley Nelson (Freedom Riders)


Miao Wang (Beijing Taxi)


Albert Maysles (Grey Gardens)


Lixin Fan (Last Train Home)

Individual commitment to a group effort -- that is what makes a team work, a company work, a society work, a civilization work. Vince Lombardi


 WE THE ECONOMY 20 Short Films You Can't Afford to Miss

Everyone is talking about the economy, but who can explain it?

Award­-winning directors and leading economic experts team up for a surprising and thought­-provoking short­ film series that tackles 20 essential questions about the U.S. economy through comedy, animation, music/dance, documentary, and scripted films. Watch all the films at wetheeconomy.com/films.

On October 21, WE THE ECONOMY launched a dynamic website and custom iPhone and Android apps, to enhance the viewer experience and reach audiences at every level. Distribution partners include Amazon Instant Video, AOL On, CNNMoney, Hulu, iTunes, Netflix, SnagFilms, Vimeo, YouTube among 50 other platforms. See all partners here.

As part of its educational program, WE THE ECONOMY released free educational companion materials that include a robust discussion guide around the series and individual lesson plans for specific economic questions addressed in each film. Read more at wetheeconomy.com/resources.

Like WE THE ECONOMY on Facebook

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Press coverage

Cinelan Makes News


The Economy, Explored on Film

New York Times - May 25, 2014


Inspiration at Work

Garfield at Large - May 13, 2013


Three-Minute Window

Filmmaker Magazine - Jul 19, 2012


L.A. Film Festival: Socially conscious short docs

Los Angeles Times - Jun 12, 2012


G.E. to Produce Short Films About Innovation

New York Times - Aug 28, 2011



Accolades for our recent projects.


2016 Bronze Telly Award for Video - Documentary



2016 Bronze Telly Award for Branded Content & Entertainment - Cause Marketing



2016 Bronze Telly Award for Branded Content & Entertainment - Promotional Branding



2015 Rockie Awards (BANFF) for Digital Series Unscripted

For WE THE ECONOMY - 20 Short Films You Can't Afford to Miss


2015 Golden Eagle Award for Nonfiction Content / Series/Mini-Series

For WE THE ECONOMY - 20 Short Films You Can't Afford to Miss

Read More

We're Listening

Cinelan is always seeking partners to activate new projects. Whether you are a multinational corporation, NGO, startup enterprise, 501c3, National Film Commission, filmmaker, new distribution outlet, or anyone with an interest in collaborating, contact us. We want to learn about your specific goals and how we can help you harness the power of film to meet them.

Cinelan LLC
New York, NY 10013

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