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Harnessing the power of film

At cinelan we create brand affinity for clients by building audiences around powerful content. With a clear, independent voice and a discerning eye, we produce authentic, insightful, and inspiring short films that viewers rally around. These powerful, heartfelt stories worth experiencing, discussing, and sharing provide the foundation for connecting brands with engaged global audiences. And that’s only the beginning…
What We Do
What is life but the angle of vision? Ralph Waldo Emerson

Influence. Impact. Scale.

Cinelan programs reach far beyond where conventional marketing and awareness campaigns can go. Using original short films produced by award-winning filmmakers—in their own voice and style—we engage and mobilize audiences around issues and ideas, inspiring them to action.

Our films are developed along themes that are first and foremost important and relevant to our clients, but always remain editorially pure. Authenticity is inherent and cannot be manufactured.

Through worldwide distribution, earned media and promotion of the films across multiple platforms both online and offline, including world-class events and film festivals, we drive views of our content among deeply engaged influential audiences, activating social media and elevating the conversation around subjects consistent with our client partner’s key objectives and mission.
Artists in various fields are always the first to discover how to enable one medium or to release the power of another. Marshall McLuhan

Great content. Now what?

At cinelan, we know that in order for content to be seen as great, it has to be seen. And for brands to connect with audiences through films, those films need highly specialized marketing and distribution.

That’s why our distribution partners and affiliates represent the best in online video destinations, social media, broadcast, cable/VOD, and theatrical, as well as deep, longstanding relationships with the world’s most prestigious film festivals. This is how we ensure that in addition to mainstream viewership, our audiences comprise a mix of today’s leading influencers, including film mavens, creatives, educators, students, journalists, and other important social media drivers.

Now imagine how cinelan's content and partnerships could build a meaningful audience for your brand.
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If you give an audience a chance they will do half your acting for you. Katharine Hepburn
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Changing the world, one innovation at a time

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GE FOCUS FORWARD—Short Films, Big Ideas, is a multi-dimensional integrated brand campaign executed with precision across the globe during 2012 and 2013. At its core, GE FOCUS FORWARD is a series of 30, three-minute films created by Oscar, Emmy and festival award-winning documentarians like Alex Gibney, Steve James, Jessica Yu, Morgan Spurlock, Stanley Nelson, Albert Maysles and Leslie Iwerks. The films are 100% authentic, and only communicate the GE brand message by telling stories about people who are innovators working to make the world a better place. These are true stories of exceptional people and world-changing ideas that are impacting the course of human development and improving our lives.

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The one who tells the stories rules the world. American Indian Proverb, Hopi Tribe

Content that amazes, amuses, and engages

A team of film & media industry experts

Cinelan’s management team has collectively been at the forefront of brand architecture and specialized media for decades; specifically curating, developing, producing, and distributing content—including shorts, Web serials, and feature films—for established and emerging media platforms. The partners have developed global advertising, film, and marketing campaigns for companies such as ABC-TV, Apple, Coca-Cola, GE, Getty Images, General Motors, Microsoft, MasterCard, Nike, Panasonic, P&G, SAP, Pfizer, and Sony.
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David Laks is a successful entrepreneur with more than 30 years of marketing, finance, and operations experience. After founding and leading six successful businesses including pioneering grass roots marketing agency DSL Global Event Marketing and early technology start up LoJack of New Jersey, David has been focused on the film and online content industry since launching cinelan in 2007.

David Laks

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Karol is an Austrian-born American entrepreneur and media industry innovator with broad motion picture, broadcast, print, and Internet backgrounds. Karol co-founded FILMMAKER Magazine, RES Magazine, indieWIRE.com, cinelan and conditionone.com. He has produced multiple music television programs and films, and most recently collaborated on "Sing Your Song" and "Big Easy Express", and is an executive producer on "The Love Hotel", "Malcolm McLaren-Spectacular Failure", This Is Congo", "Journey to Jah", "Smash & Grab", "The Bengali Detective", "Floored", and the 2012 Academy Award Nominee "Hell and Back Again".

Karol Martesko-Fenster

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Douglas Dicconson has 15 years of experience in global creative content development, distribution, and complex project management. Douglas held the position of Chief Revenue Officer for Babelgum, one of the first Global multi-platform video entertainment companies. Prior to that, he was the VP, Marketing at Ripe Digital Entertainment, one of the first US entertainment networks to have programming available via Cable VOD, web-video and mobile devices simultaneously.

Douglas Dicconson

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Damon Smith is a New York–based curator (FOCUS FORWARD, Project: New Cinephilia) and film producer with ten years’ experience in multimedia projects and new-media ventures, including at Babel Networks US, where he was Head of Programming for Film & Animation. He is also a widely published writer and cultural critic (Time Out New York, The Boston Globe, Reverse Shot) and contributing editor of Filmmaker Magazine.

Damon Smith

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Jack Myers is an Academy and Emmy Award nominated and Peabody Award-winning producer, author of four books, and founder of multiple mentoring organizations. He is a media ecologist whose media industry economic reports are read by more than 20,000 executives each week.

Jack Myers

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Spurlock’s first film, "Super Size Me", premiered at the Sundance Film Festival in 2004 and was nominated for an Academy Award. In 2010 he was nominated for a primetime Emmy Award for "The Simpsons 20th Anniversary Special: In 3-D! On Ice!" He is currently working on an original prime time series for CNN as well as a 3D concert documentary about BritPop sensation One Direction.

Morgan Spurlock

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Courtney LaBarge is a veteran event producer and indie film enthusiast, having worked as sponsorship liaison for the Sundance Film Festival, events coordinator at the prestigious Sundance Institute Summer Labs Programs, and in operations at some of the country’s leading film festivals including Full Frame, San Francisco International and Telluride.

Courtney LaBarge

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Ted Lambert is a writer, producer, and director who has worked as an arts journalist, Web and magazine editor, and corporate liaison for various film and television projects. His writing has appeared in The New York Times, The Boston Globe, Men's Fitness, and Blender magazine, among others. Before joining cinelan, he was Editor-in-Chief at the international Web TV hub Babelgum.

Ted Lambert

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Nelly Petit specializes in film marketing, digital content distribution, and social media for business. With more than 10 years of experience she has held key positions at pioneering grass roots marketing agency DSL Global Event Marketing, and international film and technology start ups Babelgum and ConditionOne. In 2010 Nelly was the primary sponsorship liaison for Morgan Spurlock’s feature film “Pom Wonderful Presents the Greatest Movie Ever Sold”.

Nelly Petit

We share with our creative partners a passion for authentic and humanizing projects. Our unique experience and perspective allow us to collaborate more effectively to produce works of vision, integrity, and weight, that have local relevance and global impact.

Our Filmmakers

Cinelan’s world-renowned directors include some of the most celebrated filmmakers working today, including multiple Sundance, Oscar and Emmy Award winners.
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Lucy Walker (Waste Land)

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Victor Kossakovsky (¡Vivan las Antipodas!)

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Fredrik Gertten (Big Boys Gone Bananas!*)

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Lixin Fan (Last Train Home)

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Stanley Nelson (Freedom Riders)

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Albert Maysles (Grey Gardens)

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Nelson George (Brooklyn Boheme)

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Leslie Iwerks (The Pixar Story)

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Alex Gibney (Taxi to the Dark Side)

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Jessica Yu (Last Call at the Oasis)

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Ross Kauffman (Born Into Brothels)

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Steve James (Hoop Dreams)

Individual commitment to a group effort -- that is what makes a team work, a company work, a society work, a civilization work. Vince Lombardi

Cinelan Makes News

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Inspiration at Work

Garfield at Large - May 13, 2013

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Three-Minute Window

Filmmaker Magazine - Jul 19, 2012

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L.A. Film Festival: Socially conscious short docs

Los Angeles Times - Jun 12, 2012

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G.E. to Produce Short Films About Innovation

New York Times - Aug 28, 2011

We're Listening

Cinelan is always seeking new partners to activate new projects. Whether you are a multi-national corporation, NGO, startup enterprise, 501c3, National Film Commission, filmmaker, new distribution outlet, or anyone with an interest in collaborating, contact us. We want to learn about your specific goals and how we can help you harness the power of film to meet them.


Cinelan LLC
New York, NY 10013
1-888-645-5551
info@cinelan.com

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