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Harnessing the power of film

At Cinelan, we create affinity for brands by building audiences around powerful content. With a clear, independent voice and a discerning eye, we produce authentic, insightful, and inspiring films that viewers rally around. These powerful, heartfelt stories worth experiencing, discussing, and sharing provide the foundation for connecting brands with engaged global audiences. And that’s only the beginning…
What We Do
What is life but the angle of vision? Ralph Waldo Emerson

Influence. Impact. Scale.

Cinelan programs reach far beyond where conventional marketing and awareness campaigns can go. Using original films produced by award-winning filmmakers—in their own voice and style—we engage and mobilize audiences around issues and ideas, inspiring them to action.

Our films are developed along themes that are first and foremost important and relevant to our clients, but always remain editorially pure. Authenticity is inherent and cannot be manufactured.

Through worldwide distribution, earned media and promotion of the films across multiple platforms both online and offline, including world-class events and film festivals, we drive views of our content among deeply engaged influential audiences, activating social media and elevating the conversation around subjects consistent with our client partner’s key objectives and mission.
Artists in various fields are always the first to discover how to enable one medium or to release the power of another. Marshall McLuhan

Great content. Now what?

At Cinelan, we know that in order for content to be seen as great, it has to be seen. And for brands to connect with audiences through films, those films need highly specialized marketing and distribution.

That’s why our distribution partners and affiliates represent the best in online video destinations, social media, broadcast, cable/VOD, and theatrical, as well as deep, longstanding relationships with the world’s most prestigious film festivals. This is how we ensure that in addition to mainstream viewership, our audiences comprise a mix of today’s leading influencers, including film mavens, creatives, educators, students, journalists, and other important social media drivers.

Now imagine how Cinelan's content and partnerships could build a meaningful audience for your brand.
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If you give an audience a chance they will do half your acting for you. Katharine Hepburn
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Changing the world, one innovation at a time

The one who tells the stories rules the world. American Indian Proverb, Hopi Tribe

Content that amazes, amuses, and engages

A team of film & media experts


We share with our creative partners a passion for authentic and humanizing projects. Our unique experience and perspective allow us to collaborate more effectively to produce works of vision, integrity, and weight, that have local relevance and global impact.

Advisory Board

The esteemed members of our advisory board offer invaluable guidance from their combined decades of strategic innovation in the creative arts.

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Michelle Byrd is a veteran of running media-based non-profit organizations, including Games for Change for three years and IFP for 12. She is currently the principal of Run It By Byrd, a media consulting firm. She is a recipient of the “Made in New York” Career Achievement Award and sits on the board of The Adrienne Shelly Foundation and the Advisory Board for Women at NBCUniversal.

Michelle Byrd

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Joe Cantwell is an entrepreneur, investor and independent film & TV producer based in Washington, D.C. He was a senior executive at Authentic Entertainment, Starz Entertainment, AOL and Bravo Networks, where he was one of the founding executives of the Independent Film Channel (IFC). His consumer media services have earned Emmy nominations and numerous industry awards. He is an advisory board member of Gran Fondo National Championship Series, LLC and the DocuWest Film Festival.

Joe Cantwell

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Jeff DeJoseph is a pioneer and recognized leader in the fields of brand planning, agency management and entertainment marketing. His perspective on marketing and culture is based on a uniquely faceted set of experiences working on seminal brands with some of the most important and influential forces of modern marketing. As chairman and chief executive officer of ConstellationNY, LLC he runs a leading Business-to-Business marketing services company providing growth strategies that use branding, communications and content solutions for diversified industrials, financial services, pharmaceutical and media clients.

Jeff DeJoseph

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Scott Macaulay is a New York-based producer and the Editor-in-Chief of Filmmaker Magazine, the leading American magazine devoted to independent film. As a producer, with his partner, Robin O’Hara and his production company, Forensic Films, Macaulay has produced or executive produced many award-winning features.

Scott Macaulay

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Jack Myers is an Academy and Emmy Award- nominated and Peabody Award-winning producer, author of four books, and founder of multiple mentoring organizations. He is a media ecologist whose media industry economic reports are read by more than 20,000 executives each week.

Jack Myers

Our team

Cinelan’s management team has collectively been at the forefront of brand architecture and specialized media for decades; specifically curating, developing, producing, and distributing content—including shorts, Web serials, and feature films—for established and emerging media platforms. The partners have developed global advertising, film, and marketing campaigns for companies such as ABC-TV, Apple, Coca-Cola, GE, Getty Images, General Motors, Microsoft, MasterCard, Nike, Panasonic, P&G, SAP, Pfizer, and Sony.
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Douglas is an advertising and content development executive with over 15 years of experience in global brand building. He spent 10 years in account management and strategy for advertising agencies including Grey Advertising and FCB before moving into entertainment production and distribution. He has been responsible for delivering domestic and international film, TV, print, outdoor, online, event sponsorship, mobile, social media and experiential campaigns for clients including GE, Pfizer, P&G, Dodge, Kohler and IKEA.

Douglas Dicconson

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Nelly Petit specializes in film marketing, digital content distribution, and social media for business. With more than 10 years of experience she has held key positions at pioneering grass roots marketing agency DSL Global Event Marketing, and international film and technology start ups Babelgum and ConditionOne. In 2010, Nelly was the primary sponsorship liaison for Morgan Spurlock’s feature film “Pom Wonderful Presents the Greatest Movie Ever Sold”.

Nelly Petit

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Damon Smith is a New York–based curator (FOCUS FORWARD, Project: New Cinephilia) and film producer with ten years’ experience in multimedia projects and new-media ventures, including at Babel Networks US, where he was Head of Programming for Film & Animation. He is also a widely published writer and cultural critic (Time Out New York, The Boston Globe, Reverse Shot) and contributing editor of Filmmaker Magazine.

Damon Smith

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Karol is an Austrian-born American entrepreneur and media industry innovator with broad motion picture, broadcast, print, and Internet backgrounds. Karol co-founded FILMMAKER Magazine, RES Magazine, indieWIRE.com, Cinelan and conditionone.com. He has produced multiple music television programs and films, and most recently collaborated on "Big Easy Express", "Sing Your Song", "Citizen Hearst", and "In God We Trust", and is an executive producer on "Homme Less","Nasty Gal", "Love Hotel", This Is Congo", "Journey to Jah", "Smash & Grab", "2012 Academy Award Nominee "Hell and Back Again".

Karol Martesko-Fenster

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Morgan Spurlock is a New York- based writer, director and producer. His first film, Super Size Me, premiered at the Sundance Film Festival in 2004, winning Best Directing honors and went on to win the Writers Guild of America best documentary screenplay award and receive an Academy Award nomination for best feature documentary. Since then he has directed, produced and distributed film and TV projects, including the WGA Award-winning and Emmy nominated The Simpsons 20th Anniversary Special: In 3-D! On Ice!, Freakonomics and POM Wonderful Presents: The Greatest Movie Ever Sold. 2013’s One Direction: This Is Us , opened number 1 at the box office and grossed $67 million worldwide, Morgan recently completed the second season of Inside Man for CNN.

Morgan Spurlock

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David Laks is a successful entrepreneur with more than 30 years of marketing, finance, and operations experience. After founding and leading six successful businesses including pioneering grass roots marketing agency DSL Global Event Marketing and early technology start up LoJack of New Jersey, David has been focused on the film and online content industry since launching Cinelan in 2007.

David Laks

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Susan is an entertainment industry marketing/communications expert, event producer, project manager, and writer, experienced working on projects in Haiti, Africa, Europe, and the US. She has produced multimedia live events with several thousand in attendance and intimate galas; created and executed campaigns for entertainment companies, non-profit organizations, musicians, actors, directors; orchestrated Grammy and Oscar campaigns; secured millions of media impressions; and was named one of The Hollywood Reporter’s 26 indie film “Power Players.” A consultant since 2005, she has focused on socially responsible, cause-driven projects. Susan is a published writer with a Round House Press book deal.

Susan Jacobs

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Ted Lambert is a writer, producer, and director who has worked as an arts journalist, Web and magazine editor, and corporate liaison for various film and television projects. His writing has appeared in The New York Times, The Boston Globe, Men's Fitness, and Blender magazine, among others. Before joining Cinelan, he was Editor-in-Chief at the international Web TV hub Babelgum.

Ted Lambert

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Alex has worked in various capacities in the entertainment business over the past seven years, including talent management, concert production, live event promotion and PR strategy. She has helped produce events throughout the US and UK. Alex was a key player in the launch of Rufus Wainwright’s Blackout Sabbath project in 2008, and served as associate producer of the hit improvised musical comedy Baby Wants Candy at the Edinburgh Fringe Festival in 2011.

Alexandra Rosen

Our Filmmakers

Cinelan’s world-renowned directors include some of the most celebrated filmmakers working today, including multiple Sundance, Oscar and Emmy Award winners.
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Lucy Walker (Waste Land)

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Victor Kossakovsky (¡Vivan las Antipodas!)

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Fredrik Gertten (Big Boys Gone Bananas!*)

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Lixin Fan (Last Train Home)

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Stanley Nelson (Freedom Riders)

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Albert Maysles (Grey Gardens)

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Nelson George (Brooklyn Boheme)

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Leslie Iwerks (The Pixar Story)

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Alex Gibney (Taxi to the Dark Side)

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Jessica Yu (Last Call at the Oasis)

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Ross Kauffman (Born Into Brothels)

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Steve James (Hoop Dreams)

Individual commitment to a group effort -- that is what makes a team work, a company work, a society work, a civilization work. Vince Lombardi

The Economy Project (Working Title)

May 27, 2014

Paul G. Allen’s Vulcan Productions and Cinelan announced a new partnership to produce and distribute a series of 20 short films by award-winning directors to drive awareness and better understanding of the U.S. economy. Catherine Hardwicke (Twilight), Mary Harron (American Psycho), Albert Hughes (The Book of Eli), James Schamus (Crouching Tiger, Hidden Dragon), Adam McKay (Anchorman 1 & 2), Bob Balaban (Gosford Park), Jon Chu (G.I. Joe), Barbara Kopple (Harlan County, USA), Steve James (Hoop Dreams), Morgan Spurlock (CNN’s Inside Man), and Jessica Yu (Last Call At The Oasis) are among the contributing filmmakers who will bring their unique perspective and their creative signature to the series. The remaining directors will be announced in the coming weeks.

The short films will be produced over the next four months culminating in a multi-platform simultaneous premiere planned for fall 2014.  The series will be made accessible to the broadest possible audience via day-and-date distribution including online, VOD, broadcast and mobile.  A related educational curriculum will be made available to schools and universities across the U.S. in tandem with the release of the series.  The film series will be supported by a cross-platform marketing campaign, social media, as well as major-market press, festival, and university screenings. 

For more information, please email: economyproject@cinelan.com

See the announcement in The New York Times


Cinelan Makes News

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The Economy, Explored on Film

New York Times - May 25, 2014

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Inspiration at Work

Garfield at Large - May 13, 2013

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Three-Minute Window

Filmmaker Magazine - Jul 19, 2012

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L.A. Film Festival: Socially conscious short docs

Los Angeles Times - Jun 12, 2012

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G.E. to Produce Short Films About Innovation

New York Times - Aug 28, 2011

We're Listening

Cinelan is always seeking new partners to activate new projects. Whether you are a multinational corporation, NGO, startup enterprise, 501c3, National Film Commission, filmmaker, new distribution outlet, or anyone with an interest in collaborating, contact us. We want to learn about your specific goals and how we can help you harness the power of film to meet them.


Cinelan LLC
New York, NY 10013
1-888-645-5551
info@cinelan.com

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